Responsibilities

• Own the vision, strategy, and roadmap for integrated media supporting Chewy’s healthcare retail business.
• Develop full-funnel, omnichannel media plans that balance brand-building and performance-marketing objectives.
• Recommend budget allocations across audiences, channels, campaigns, and funnel stages in partnership with Marketing, Finance, Analytics, and channel leaders.
• Build and evaluate media-mix scenarios based on business goals, customer insights, historical performance, incrementality, and expected returns.
• Use syndicated, first-party, and platform data to determine the most effective media channels, strategies and budgets to drive results.
• Establish campaign objectives, KPIs, measurement plans, and learning agendas; translate results into actionable recommendations.
• Lead ongoing optimization, testing, and experimentation across audiences, channels, creative, and investment levels.
• Identify and assess emerging channels, technologies, and consumer behaviors that could improve media effectiveness.
• Develop clear, persuasive recommendations and present media strategies, investment decisions, results, and tradeoffs to senior leaders.

Requirements

• 7+ years of media-planning experience within an agency, in-house agency, or consumer-facing business.
• Demonstrated experience developing and executing integrated media plans across brand and performance channels.
• Strong knowledge of audience strategy, channel planning, media buying, campaign optimization, and measurement.
• Experience translating customer, market, and performance data into budget-allocation and media-mix recommendations.
• Hands-on experience activating or buying digital media campaigns, with a strong understanding of platform capabilities and executional requirements.
• A record of improving measurable business outcomes through media strategy, experimentation, and optimization.
• Strong financial and analytical judgment, including the ability to evaluate investment tradeoffs and communicate expected impact.
• Excellent written and verbal communication skills, with experience presenting recommendations to senior leaders.
• Ability to lead cross-functional work, manage competing priorities, and move initiatives from strategy through execution.
• A customer-first mindset, intellectual curiosity, sound judgment, and a willingness to challenge established approaches.

Benefits

• We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.