Responsibilities

• Development of media strategies that perform in tandem with an integrated advertising approach, as well as hands-on campaign execution
• Writing media recommendations, POVs, and competitive analysis decks
• Managing campaign setup for digital campaigns, across multiple platforms as well as providing ongoing campaign optimization
• Analyzing campaign performance, identifying strategic opportunities, and facilitating change to ultimately meet and exceed client KPIs
• Managing relationships with vendor partners and keeping internal teams up to date on developments in the media space
• Purchasing and stewarding media buys, negotiating the best rates and added value, and ensuring buys run as ordered to deliver upon Client KPIs
• Interacting with clients, presenting components of media recommendations, campaign analysis, POVs, etc.
• Working with other agency team members to integrate media campaign reporting and analysis with other reporting outputs, helping to develop data visualization and presentation
• Aiding in the management of the day-to-day tasks of junior media team members and mentoring their growth and development

Requirements

• Minimum 3-5 years of experience planning multi-media, multi-market campaigns, including a minimum of 2 years of online planning and buying, and ideally having managed campaigns with annual budgets totaling $1MM+
• Demonstrated experience planning and managing multi-channel media campaigns inclusive of a variety of media platforms
• Proficiency in end-to-end campaign set-up, management, optimization, and performance reporting methods across digital media platforms
• Ability to interpret, compile, summarize and communicate learnings, striving to continuously improve the ROI of a client’s budget
• Solid understanding of Google Analytics and other web analytics tools
• Advanced knowledge of Microsoft Excel and PowerPoint and Google Suite combined with strong written and communication skills, including experience presenting to Clients
• Familiarity with syndicated media research tools such as Resonate, MRI, Scarborough, SQAD, Vivvix, etc.
• Aptitude for managing multiple tasks with attention to details, deadlines, budgets and timelines
• Ability to work well independently and collaborate effectively with client services teams
• Passion for media and a drive to continue to learn more and keep up-to-date with latest trends and best practices In depth knowledge of media planning, negotiation, implementation and performance analysis

Benefits

• Unlimited PTO
• Up to 15 paid holidays
• Health, Dental and Vision Insurance
• Life and Long-term Disability Insurance
• 401K with matching
• Parental Leave Policy
• Flex Time Policy
• Agency closed between Christmas and New Year
• Summer Fridays
• Hybrid Work Schedule