Responsibilities

• Develops, implements, and evaluates AI-enhanced digital media and content strategies that support graduate and professional program visibility, prospective student engagement, and institutional priorities.
• Develops and manages content strategies, editorial calendars, creative briefs, messaging frameworks, and digital storytelling plans across YouTube, web, video, social media, and other multimedia platforms.
• Partners with graduate colleges, academic programs, faculty, admissions and enrollment leadership, marketing, communications, web, and other stakeholders to identify content needs, program differentiators, audience priorities, and opportunities to strengthen digital presence.
• Develops and coordinates multimedia content, including video concepts, scripts, storyboards, interviews, production plans, post-production direction, publishing, and content repurposing for program features, faculty expertise, student experiences, career outcomes, and other institutional stories.
• Leads YouTube strategy and optimization, including content planning, titles, descriptions, thumbnails, metadata, playlists, captions, and analysis of audience engagement and platform performance.
• Leverages artificial intelligence and emerging technologies to support content ideation, research, script development, search optimization, content repurposing, accessibility, workflow efficiency, and digital media planning while promoting responsible and accurate use of AI-assisted content.
• Conducts market, audience, competitor, platform, and search research to identify emerging trends, content opportunities, audience needs, and strategies relevant to graduate and professional education and prospective student decision-making.
• Analyzes digital content and platform performance to evaluate engagement, visibility, audience behavior, and effectiveness; prepares reports, dashboards, and recommendations to inform content and digital media strategies.
• Prepares reports, dashboards, summaries, and recommendations related to digital content performance, YouTube growth, video engagement, audience behavior, and AI-optimized media initiatives that support graduate admissions and enrollment goals.
• Develops content briefs, creative direction, messaging frameworks, and multimedia recommendations for graduate program webpages, landing pages, video assets, digital campaigns, enrollment-supporting initiatives, and program-specific priorities.

Requirements

• Required Knowledge, Skills, & Abilities: Knowledge: - Digital Media – Working knowledge of digital and web-based communication tools and platforms used to share accurate, consistent, and accessible information with prospective and current applicants through approved digital channels. - Communications and Outreach – Working knowledge of methods for clearly describing academic programs, admissions requirements, and institutional services in a factual, accurate, and compliant manner to support informed decision-making. - Office Technology – Proficient knowledge of the Microsoft Office Suite (Outlook, Word, and Excel) for routine communication, documentation, and data entry. Skills - Service Orientation – Proficient skills in proactively identifying ways to assist applicants and colleagues in navigating processes and resolving routine questions. - Critical Thinking – Proficient skills in using logic and reasoning to evaluate information, identify issues, and determine appropriate next steps within established policies and procedures. - Speaking – Conveying information clearly and professionally to individuals or groups through verbal communication. - Social Perceptiveness – Basic skill in recognizing others’ reactions and adjusting communication approaches appropriately while maintaining professionalism and consistency. - Judgment and Decision Making – Proficient skills in considering relevant information, institutional guidelines, and potential impacts when selecting appropriate actions or escalating issues as needed. - Self-Direction – Proficient skills in managing assigned responsibilities independently while collaborating effectively within a team environment. Abilities - Deductive Reasoning – The ability to apply established rules, guidelines, and criteria to specific situations to reach appropriate and consistent conclusions. - Problem Sensitivity – The ability to recognize when an issue exists or may arise and determine when follow-up or escalation is required. - Inductive Reasoning – The ability to synthesize information from multiple sources to identify patterns, trends, or common issues that may inform process improvements.

Preferred

• Bilingual (English - Spanish)

Benefits

• competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more.