Manager Media Strategy and Planning

McLean, VA (Hybrid)

$90K/yr – $130K/yrManager5+ years expFull time

Posted 11 hrs ago

Job Summary

Own and drive Hilton masterbrand media planning and partnership programs end-to-end, coordinating with Marketing, Creative, and agency teams to deliver integrated, cross-channel campaigns and measurable sponsorships.

  • Lead planning and activation of sponsorships and custom media programs
  • Develop executive-ready performance reporting showing impact and informing future investments

Job Description

Responsibilities

  • Lead the planning, management, and execution of Hilton's Masterbrand media campaigns, partnering with internal stakeholders and agency teams to deliver integrated, full-funnel media plans that achieve business objectives.
  • Manage enterprise media partnerships and sponsorships, ensuring successful execution, ongoing optimization, and delivery against agreed business outcomes.
  • Track, evaluate, and communicate partnership performance and value realization, developing executive-ready reporting that demonstrates business impact and informs future investment decisions.
  • Lead the planning and activation of sponsorship and custom media programs with key media partners, ensuring strategic alignment with campaign objectives.
  • Partner closely with internal marketing, creative, brand, and agency teams to ensure media, creative assets, and custom executions are aligned, delivered on time, and optimized across all placements and channels.
  • Build strong cross-functional relationships across Marketing, Brand, Creative, Partnerships, and agency teams to successfully manage complex initiatives and drive projects from strategy through execution.

Requirements

  • Five (5) years of work experience at a media agency or in a corporate media role
  • Experience planning across a wide array of media channels, including Social, TV/Video, Audio, Digital, and other non-traditional media
  • Experience planning and stewarding cross-channel media campaigns and sponsorships
  • Strong understanding of the programmatic digital landscape and how to use audience and data-targeting tactics
  • This is a hybrid role based in our corporate office in Dallas, TX or McLean, VA
  • Travel up to 10%

Preferred

  • BA/BS Bachelor's degree
  • Project-management ability across critical and often fluctuating deadlines
  • Experience overseeing college sports marketing and media partnerships
  • Flexibility as needs evolve, with the ability to establish clear processes and direction
  • Strong reputation within the media community
  • Experience managing complex media plans across several lines of business

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what's next
  • Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Salaries

Posted range

$90K/yr – $130K/yr

Taken straight from the job posting.

See all Hilton salaries

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Recent News

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Manager Media Strategy and Planning

Hilton · McLean, VA · Hybrid