Manager, Marketing Planning & Operations

New York City, NY (On-site)

$80K/yr – $85K/yrManager4+ years expFull time

Posted 1 day ago

Job Summary

Own and manage Fernway’s marketing planning and cross-functional execution while leading end-to-end merchandise operations across global markets.

  • Own the rolling 12-14 month plan and coordinate with Marketing, Operations, and external partners.
  • Drive standardization and efficiency through playbooks, templates, and clear project governance.

Job Description

Responsibilities

  • Own the operational management of Fernway’s continuous marketing planning process, maintaining a rolling 12-14 month planning horizon across global initiatives and state-specific programs.
  • Build and maintain detailed project plans, timelines, milestones, dependencies, and execution calendars for all major Marketing initiatives.
  • Monitor project progress, identify risks, resolve roadblocks, and proactively communicate status updates to stakeholders and leadership.
  • Coordinate cross-functional collaboration between Marketing, Commercial, Operations, Regulatory, Product, Finance, and external partners to ensure projects remain aligned and on schedule.
  • Lead recurring planning meetings, project reviews, and execution updates while maintaining clear accountability for deliverables across the organization.
  • Own Fernway’s end-to-end marketing merchandise supply chain, ensuring promotional products, apparel, retail displays, fixtures, event materials, and branded assets are delivered accurately, on time, and within budget.
  • Source and manage domestic and international manufacturing partners for marketing merchandise and promotional materials.
  • Manage the complete merchandise lifecycle, including supplier sourcing, quotations, budgeting, purchase orders, production schedules, approvals, payment tracking, freight coordination, shipping, and final delivery.
  • Partner with Operations, Commercial Directors, and Field Marketing Managers to coordinate distribution across all markets while ensuring each team has the information and resources needed for successful execution.
  • Continuously evaluate suppliers, costs, production quality, and logistics processes to improve efficiency and reliability.

Requirements

  • 4–7 years in CPG, agency, or comparable industry.
  • Advanced proficiency in Microsoft Excel and/or Google Sheets.
  • Strong analytical and mathematical aptitude with exceptional attention to detail.
  • Expert proficiency in project management platforms, with the ability to quickly adapt to and effectively manage workflows in ClickUp.
  • Proven success managing cross-functional campaigns from concept through execution.
  • Proficient Experienced and comfortable working Exceptional project management skills and comfort working in a fast-paced, collaborative environment.
  • Strong time-management skills.
  • Highly approachable & friendly personality.
  • A high degree of integrity and ethical conduct at all times.
  • Strong attention to details.

Preferred

  • Experience in Adobe Creative Suite, CapCut, Canva and Wordpress a plus.
Fernway logo

Fernway

4.3 Glassdoor

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Founded in 2018
Northampton, Massachusetts, USA
73 employees
77% recommend to a friend

Salaries

Posted range

$80K/yr – $85K/yr

Taken straight from the job posting.

See all Fernway salaries

Marketing Team

Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$13.7M
Last Raise
$6M
Convertible Note, 2 years ago

Funding History

  • Apr 2024
    Convertible Note • $6M
  • Aug 2023
    Debt Financing • $4.8M
  • Aug 2020
    Seed • $2.9M

Traffic Signals

Monthly Visitors
36.2K
Traffic Source Mix
Search
38.9%
Direct
22.5%
Referral
3%
Social
1.7%
Paid
0.5%

Headcount Trend

Current headcount: ~73
Fernway logo

Manager, Marketing Planning & Operations

Fernway · New York City, NY · On-site