Responsibilities

• Design and build branded digital communications in Salesforce Marketing Cloud, with a focus on enterprise email design and development.
• Translate creative briefs, source documents, and partner direction into clear, on-brand, accessible email and digital design executions.
• Use layout, typography, hierarchy, color, image selection, and composition to create communications that are clear, readable, and aligned to Principal’s brand.
• Create and refine supporting digital assets, including Web/app banners, graphics, charts, animated GIFs, social assets, and programmatic ad creative.
• Use Adobe Creative Suite, including Photoshop and Illustrator, to create, edit, resize, optimize, and export production-ready creative assets.
• Test email designs for accuracy, accessibility, responsiveness, rendering behavior, dark mode, links, images, and overall quality before final delivery.
• Apply accessible design practices, including WCAG 2.2 AA expectations, to help create inclusive digital communications.
• Work within established brand standards, design systems, templates, and reusable components to improve consistency, speed, and scalability.
• Collaborate with designers, project managers, marketing partners, data and deployment teams, and other stakeholders to clarify requirements and resolve issues.

Requirements

• Bachelor’s degree in graphic design, digital design, visual communication, human-computer interaction, marketing, or equivalent work experience.
• 2+ years of professional design experience, with demonstrated strength in visual design fundamentals, production accuracy, and multi-channel execution.
• Working knowledge of HTML and CSS, preferably with experience building or editing marketing emails.
• Experience with Salesforce Marketing Cloud, email design, email production, Content Builder, or similar email marketing platforms.
• High attention to detail, with an emphasis on content accuracy, brand consistency, technical quality, and production readiness.
• Ability to follow creative direction, interpret feedback, solve execution-level design problems, and improve work through review cycles.
• Ability to manage multiple assignments, prioritize work, meet deadlines, and communicate clearly in a fast-paced environment.
• Strong collaboration skills and comfort working with designers, project managers, marketers, developers, data partners, and deployment teams.
• Curiosity and willingness to learn new tools, workflows, automation capabilities, AI-assisted production practices, and evolving digital design methods. Comfort balancing creative quality with operational speed, compliance needs, and platform limitations.

Preferred

• Proficiency with Adobe Creative Suite, especially Photoshop and Illustrator. InDesign, After Effects, or animation experience is a plus.
• Portfolio showing strong command of layout, typography, composition, visual hierarchy, image use, and digital design craft a plus.
• Experience creating or editing animated GIFs, digital banners, social creative, programmatic ads, charts, or other digital marketing assets.
• Familiarity with AMPscript, personalization logic, dynamic content, data-driven email modules, or reusable SFMC components.
• Working awareness of accessible design standards and ability to apply WCAG 2.2 AA practices to digital communications.
• Experience testing emails in Litmus or similar tools.

Benefits

• Time Off Program
• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
• Pension Eligible