Company overview

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as a Best Place to Work in Money Management by Pensions & Investments for the 11th consecutive year, an Ethisphere World’s Most Ethical Companies for the 12th time and as Forbes The Best Employers for Diversity 2023. Disclosure: Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Investment advisory services are offered through Principal Global Investors, LLC or its affiliates. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2024 Principal Financial Services, Inc. Principal Financial Group Foundation, Inc. ("Principal® Foundation") is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. ("Principal") operates. While Principal Foundation receives funding from Principal, Principal Foundation is a distinct, independent, charitable entity. Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. https://www.principal.com/social-media-disclosures
Des Moines, Iowa, USA
24K employees (675 in marketing)
76% recommend to a friend
70% positive business outlook

Salaries

Typical salary range

$100,800 – $182,400

/ yr

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People

Hiring activity

Open marketing jobs over time

53 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.6% year over year

Funding

Total funding

$700M

Last raise

$700M

Post IPO Debt, 3 years ago

Funding history

Mar 2023

Post IPO Debt Principal Financial Group · $700M

Audience

Monthly website visitors
4.6M
Month over month+1%
Quarter over quarter-19.2%
Top sourceDirect (74%)
Ad budget per month$7.8K
Average search rank55
Traffic source mix
Direct
74%
Search
20.8%
Referral
4.7%
Social
0.2%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

196.6K

12-mo growth

+23%

Monthly growth

+1.4%

News

Links