Responsibilities

• Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
• Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
• Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
• Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
• Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
• Analyze performance: Extract insights from media performance and apply learnings to future planning.

Requirements

• Bachelor’s degree required, advanced degree a plus
• 6+ years of media experience & managing external agencies ideal
• CPG experience strongly preferred
• Strong organizational and project management skills
• Proven track record of navigating, influencing & delivering results in a highly complex organization
• Passion for driving change & challenging the status quo
• Demonstrated ability to build strong, collaborative relationships with both internal & external stakeholders
• Willingness to travel up to 10%

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.