Responsibilities

• Own the day-to-day management and optimization of paid media campaigns across key acquisition channels (i.e. paid social, search / shopping, programmatic, emerging channels), making informed adjustments to budgets, audiences, bidding, and placements to drive efficient member growth
• Manage channel budgets and forecasts while analyzing campaign performance to identify trends, optimize investment, and surface opportunities to improve CAC, ROAS, conversion, and overall marketing efficiency.
• Build and maintain a structured testing roadmap across creative, audiences, messaging, and media tactics, translating test results into actionable recommendations and scaling successful approaches
• Partner closely with Creative and Brand Media teams to translate performance insights into creative briefs and recommendations that improve the effectiveness of paid media
• Develop recurring performance reporting and communicate key insights, learnings, and recommended actions to Marketing and cross-functional partners
• Stay current on evolving media platforms, tools, and industry trends, proactively identifying and piloting new opportunities that could improve acquisition performance

Requirements

• 4+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related discipline, with experience driving measurable business results
• Hands-on experience building, managing, and optimizing paid campaigns across multiple acquisition channels, such as paid social, paid search, video, or other digital platforms
• Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities
• Demonstrated ability to build forecasts, manage budgets, and communicate business impact to senior stakeholders
• Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.
• Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.
• Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly.
• Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Benefits

• In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.