Responsibilities

• Execute multi-channel paid media strategies across Google, Bing, Meta, Reddit, influencer partnerships, and affiliate networks.
• Own in-platform campaign build, optimization, testing (creative, bidding, audiences, landing pages), and budget pacing to hit CAC, ROAS, and revenue targets.
• Identify performance trends and proactively recommend tactical shifts to improve efficiency, scale, and contribution margin.
• Manage and optimize Google paid search, Meta paid social, Reddit performance campaigns, influencer activations, affiliate programs, and other new channels as assigned.
• Build structured testing roadmaps across channels to unlock incremental scale while protecting efficiency targets.
• Collaborate with creative, analytics, and product marketing teams to improve messaging alignment and conversion performance.
• Own daily and weekly performance reporting, pacing analysis, and channel forecasting.
• Ensure accurate tracking, attribution alignment, and conversion integrity in partnership with analytics and marketing ops teams.
• Maintain rigorous budget management discipline and develop clear documentation of optimizations, tests, and learnings.

Requirements

• You have 4–8 years of hands-on performance marketing experience managing paid search and paid social budgets with clear revenue accountability.
• You have direct in-platform experience with Google, Bing,and Meta Ads Manager; experience with Reddit ads, influencer programs, or affiliate platforms is strongly preferred.
• You are highly analytical and comfortable managing to CAC, ROAS, and contribution margin targets.
• You thrive in execution — you enjoy building campaigns, launching tests, optimizing bids, and improving conversion rates.
• You understand full-funnel acquisition strategy and how paid channels support both immediate revenue and long-term brand demand.
• You are detail-oriented and operationally rigorous, with strong budget pacing and forecasting discipline.
• You communicate clearly and concisely, translating performance data into actionable insights.
• You collaborate effectively across creative, analytics, and marketing stakeholders.
• You are comfortable working in a fast-paced, revenue-focused environment with seasonal demand cycles.
• You demonstrate ownership, accountability, and a bias toward measurable results.
• You model collaborative, inclusive behavior and contribute positively to team culture.
• You are energized by continuous testing, learning, and performance improvement.

Nice To Have

• direct in-platform experience with Google, Bing,and Meta Ads Manager; experience with Reddit ads, influencer programs, or affiliate platforms is strongly preferred.