Own data-driven growth enablement for AMCN SVOD marketing, translating performance insights into concrete plans, forecasting, and executive-ready recommendations that align cross-functional teams around subscriber growth and efficient media spend.

• Analytics & Optimizations: Provide strategic recommendations from performance data in partnership with the media agency.
• Campaign & Funnel Planning: Evaluate performance trends by campaign, platform, audience, and creative to guide subscriber acquisition and retention strategies.
• Budget & Forecasting: Advise on budget shifts and scenario analyses to maximize efficiency and LTV.

• Forecasting & Planning: Measure SVOD content performance to inform future marketing and audience strategies.
• Strategic Investment: Create executive-ready presentations summarizing key findings and recommendations for growth opportunities.
• Marketing Enablement: Collaborate with Product/Tech, Legal, and other teams to enable tracking and reporting.

• Reporting Alignment: Ensure reporting maps accurately to performance and media plans.
• Audience Strategy: Support audience alignment, optimization, and delivery to improve acquisition and retention.
• Stakeholder Engagement: Coordinate with finance, research, and BI on forecasting and reporting across growth scenarios.

• Content & Editorial Integration: Work with Content Strategy to leverage content across ad and engagement platforms for audience insights.