Responsibilities

• Execute paid acquisition campaigns across Hearst Magazines’ portfolio, supporting memberships, email acquisition, direct products, and brand licensing.
• Manage and optimize campaigns across social, search, and other acquisition channels, including budgets, bidding strategies, audience targeting, pacing, and performance to drive efficient customer growth and maximize ROI.
• Lead creative testing and audience experimentation in partnership with Creative, including exploring AI-enabled creative development and emerging advertising opportunities.
• Analyze campaign performance against established benchmarks and KPIs, identifying opportunities to improve acquisition efficiency, conversion rates, ROAS, and long-term customer value.
• Partner with Analytics to evaluate attribution, incrementality, and overall business impact, translating findings into actionable recommendations for stakeholders.
• Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics to execute integrated acquisition strategies and support broader growth objectives.
• Oversee campaign setup, QA, budget tracking, forecasting, reporting, and documentation while identifying new platforms, capabilities, audience strategies, and industry trends worth testing.
• Coach and support Associate Managers in developing performance marketing expertise while fostering a collaborative culture centered on experimentation, continuous learning, and operational excellence.

Requirements

• 4+ years of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms, with a strong understanding of campaign setup, optimization, and measurement.
• Strong knowledge of customer acquisition and performance marketing metrics, including CPA, CPL, ROAS, conversion rates, and ROI.
• Experience managing paid media budgets and using performance data to inform campaign optimization and investment decisions.
• An analytical mindset with the ability to turn complex performance data into clear insights and actionable recommendations.
• Strong communication and collaboration skills, with the ability to work effectively across creative, analytical, marketing, product, and other cross-functional teams.
• Strong organizational and project management skills, with attention to detail and the ability to manage multiple campaigns and priorities.
• This role is based in New York City and follows a hybrid schedule requiring four days per week in the office.

Preferred

• Curiosity and enthusiasm for experimentation, AI-enabled marketing, emerging platforms, and continuous learning; experience coaching or supporting the development of colleagues is preferred.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.