Manager, Partner Marketing

Santa Monica, CA (On-site)

$80K/yr – $100K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own partner lifecycle coordination for distribution across streaming platforms, owning onboarding, cross-platform campaigns, performance tracking, and on-channel visibility with a focus on CTV/FAST/MVPD partnerships.

  • Own onboarding and launch planning for distribution partners with asset coordination and cross-functional alignment.
  • Drive performance tracking and insights across platforms using Amagi, Conviva, and GA to inform partner strategy.
  • Manage on-platform visibility and promotional calendars to maximize earned placements and DTC offers.

Job Description

Responsibilities

  • Support the Partner Lifecycle
  • Assist in onboarding new distribution partners, including launch planning, asset coordination, and internal cross-functional alignment.
  • Help monitor performance across platforms—tracking viewership, ad metrics, subscription KPIs, and promotional delivery.
  • Maintain day-to-day communication with partner contacts at Amazon, Roku, Samsung, Pluto, YouTube TV, and others.
  • Activate Partner Programs
  • Build and manage partner toolkits, evergreen assets, seasonal creative, and turnkey go-to-market materials.
  • Coordinate asset trafficking, timelines, and approvals to ensure all deliverables are fulfilled on time.
  • Execute promotional campaigns across CTV, FAST, MVPD/dMVPD partners, and more.
  • Drive Reporting & Insights
  • Pull data from sources such as Amagi, Conviva, and Google Analytics to support weekly, monthly, and quarterly reporting.
  • Package insights into clear, executive-ready dashboards and partner recaps.
  • Surface trends, opportunities, and recommendations that inform partner strategy.
  • Increase On-Platform Visibility
  • Help track and fulfill earned placements, contractual marketing obligations, and promotional opportunities.
  • Assist with DTC subscription offers, exposure planning, and visibility calendars.
  • Collaborate Across Teams
  • Work closely with Distribution, Growth Marketing, Programming, and Product teams to align platform priorities.
  • Support the Director in building scalable processes, templates, and resource-light systems that improve operational efficiency.
  • Ensure all initiatives ladder up to broader revenue and audience goals.

Requirements

  • At least 5 years’ experience in partner and/or growth marketing, digital distribution, streaming, or performance marketing
  • Knowledge of key platforms (Amazon, Roku, Samsung, Pluto, YouTube TV, etc.) and an understanding of CTV/FAST/MVPD ecosystems
  • Experience coordinating cross-platform campaigns, asset workflows, and co-marketing initiatives
  • Comfortable navigating analytics tools and performance metrics (MAUs, ad fill, watch time, LTV, churn)
  • Strong project management and communication skills—you can organize complex workflows and communicate clearly with partners and internal teams
  • A proactive, detail-oriented mindset with the ability to juggle multiple priorities in a fast-paced environment
  • A collaborative spirit and desire to support and grow in a high-visibility, high-impact function

Benefits

  • Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
Tennis Channel logo

Tennis Channel

Tennis Channel (www.tennischannel.com), which is owned by Sinclair Broadcast Group, is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights at the US Open, Wimbledon, Roland Garros (French Open), Australian Open, ATP World Tour events, WTA competitions, Davis Cup, Fed Cup and Hopman Cup. Tennis Channel is carried by all of the top 10 video providers.

Founded in 2003
Santa Monica, California, USA
395 employees (190 in marketing)

Headcount Trend

Current headcount: ~395

Marketing Team

Marketing Team Size
135 (34% of company)
Median Career Experience
15 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 15 years ago

Funding History

  • Jan 2011
    Private Equity

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