Manager - Paid Social

Responsibilities

• Develop paid social strategies that align with client goals and integrated media plans.
• Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.
• Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.
• Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.
• Manage influencer programs, overseeing deliverables and budgets.
• Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.
• Analyze paid social performance to identify trends, insights, and opportunities.
• Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.
• Provide clients with regular reporting and recommendations backed by data.
• Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.

Requirements

• 1-2 years of experience in digital media planning and buying, with a focus on social.
• Proficiency in paid social platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and others.
• Bachelor’s degree in media, marketing, or related field preferred.
• Strong communication and collaboration skills.
• Detail-oriented with strong organizational abilities.
• Ability to manage budgets, billing, and authorizations effectively.