Manager, Paid Social Media

Responsibilities

• Direct and manage the day‑to‑day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post‑buy recaps
• Partner cross‑functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutions
• Train, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growth
• Compile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerations
• Uphold established account management standards while continuously enhancing campaign best practices and operational rigor
• Monitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client‑ready recommendations
• Champion strong communication and collaboration within the paid social team and across the broader agency
• Actively participate in and lead knowledge‑sharing sessions, contributing learnings, new approaches, and optimization strategies
• Develop and execute action plans for achieving and measuring social media success, including defining KPIs, measurement frameworks, and optimization roadmaps
• Advocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and best practices

Requirements

• 3+ years of directly relevant paid media experience, with a strong emphasis on paid social campaign development, execution, and optimization
• 1+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; experience leveraging API‑based and/or self‑serve tools strongly preferred
• Solid understanding of traditional and digital media planning principles, including audience targeting, budgeting, pacing, and measurement
• Strong analytical skills, with the ability to interpret performance data and translate insights into actionable recommendations
• Demonstrated organizational, problem‑solving, and communication skills, with the ability to manage multiple workstreams in a fast‑paced environment
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
• Resourceful, curious, and self‑motivated, with the ability to work independently while also thriving in a highly collaborative team environment

Preferred

• Bachelor’s degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or a related field
• Prior people management or leadership experience preferred, including coaching, mentoring, or project oversight

Benefits

• Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements