Manager, Paid Social Media

Responsibilities

• Direct and manage the day‑to‑day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post‑buy recaps
• Partner cross‑functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutions
• Train, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growth
• Compile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerations
• Uphold established account management standards while continuously enhancing campaign best practices and operational rigor
• Monitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client‑ready recommendations
• Champion strong communication and collaboration within the paid social team and across the broader agency
• Actively participate in and lead knowledge‑sharing sessions, contributing learnings, new approaches, and optimization strategies
• Develop and execute action plans for achieving and measuring social media success, including defining KPIs, measurement frameworks, and optimization roadmaps
• Advocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and best practices

Requirements

• 3+ years of directly relevant paid media experience, with a strong emphasis on paid social campaign development, execution, and optimization
• 1+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; experience leveraging API‑based and/or self‑serve tools strongly preferred
• Solid understanding of traditional and digital media planning principles, including audience targeting, budgeting, pacing, and measurement
• Strong analytical skills, with the ability to interpret performance data and translate insights into actionable recommendations
• Demonstrated organizational, problem‑solving, and communication skills, with the ability to manage multiple workstreams in a fast‑paced environment
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
• Resourceful, curious, and self‑motivated, with the ability to work independently while also thriving in a highly collaborative team environment

Preferred

• Bachelor’s degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or a related field
• Prior people management or leadership experience preferred, including coaching, mentoring, or project oversight