Responsibilities

• Develop and execute paid social strategies that align with client business, brand, and performance objectives.
• Translate client business and brand objectives into strategic, actionable paid social strategies and activation plans.
• Lead day-to-day paid social operations across assigned clients, ensuring campaigns are strategically sound, effectively executed, and continuously optimized.
• Work directly with clients and internal partners to understand objectives, communicate recommendations, and provide clear, actionable insights.
• Manage campaign activation and optimization across social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and other emerging platforms as appropriate.
• Maintain hands-on platform expertise and stay current with evolving social capabilities, formats, targeting, measurement, and best practices.
• Analyze campaign performance and use data and insights to identify opportunities, solve challenges, and improve outcomes.
• Develop POVs, recommendations, and thought leadership that bring new ideas and perspectives to clients and the broader team.
• Partner closely with planning, investment, analytics, creative, and other agency teams to ensure paid social is integrated into the broader media strategy.
• Help establish and maintain best practices for paid social strategy, activation, measurement, and optimization.

Requirements

• 4+ years of experience in paid social media, with a strong foundation in strategy, activation, optimization, and measurement; agency experience preferred.
• Hands-on experience across major paid social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and/or emerging platforms.
• Ability to translate client business and brand objectives into strategic, actionable paid social strategies and activation plans.
• Strong understanding of audience targeting, campaign structure, budgeting, optimization, creative formats, and measurement.
• Ability to analyze campaign performance and turn data and insights into clear recommendations and strategic actions.
• Experience managing client relationships and confidently presenting strategies, recommendations, and results.
• Ability to manage multiple clients, campaigns, and priorities while maintaining accuracy, attention to detail, and strong follow-through.
• Demonstrated experience mentoring and developing team members and providing guidance on both strategy and execution.
• Strong communication, collaboration, and relationship-building skills.
• Curious and proactive, with a strong interest in the evolving social media landscape, emerging platforms, and new technologies.