Responsibilities

• Lead platform-specific content strategy and production across Instagram, TikTok, YouTube, Facebook, and Pinterest, targeting 40+ net new video and static posts per month
• Concept, shoot, and edit short-form content for organic and paid channels, owning the full lifecycle from ideation through post-production; lead content capture for campaigns, always-on needs, and brand moments including photoshoots and events
• Manage freelance designers, editors, and external partners; oversee pre-production planning (shot lists, props, capture plans) and end-to-end content workflows
• Partner with Creative Strategy, Copy, Growth Marketing, Social, Influencer, and Project Management teams to ensure cohesive storytelling and efficient execution across workstreams
• Present concepts to stakeholders and incorporate feedback with a solution-oriented approach
• Translate cultural trends, audience insights, and performance data analysis into platform-native narratives; apply testing frameworks to continuously improve engagement and conversion
• Build and maintain brand toolkits, visual guidelines, and scalable systems to support high-volume content creation
• Stay current on AI and emerging tools in the creator space; test and implement solutions that improve workflow efficiency and creative quality

Requirements

• 3-5+ years of experience in social content creation, preferably in beauty, skincare, or a related industry; bachelor's degree and portfolio required
• Comfortable on camera; proficient in mobile-first production (iPhone and/or lightweight camera setups) for TikTok, Instagram, YouTube, and Facebook
• Proficient in editing tools (CapCut, Adobe Premiere Pro, Final Cut Pro, or similar), Adobe Creative Suite, and Figma
• Deep, native fluency across Instagram, TikTok, YouTube, and Facebook, with strong command of how content strategy, format, and cadence differ across platforms
• Strong grasp of beauty, fashion, and design trends; passion for consumer-centric storytelling in skincare and beauty
• Familiarity with social performance metrics and analytics tools (e.g., Dash Hudson)
• Skilled user of AI tools as part of the creative process, using them to drive higher-quality output and production efficiency
• Strong cross-functional communication and collaboration skills; highly organized with the ability to manage multiple workstreams in a fast-paced environment

Preferred

Benefits

• A competitive and flexible PTO policy
• Competitive compensation package
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• $125 monthly wellness allowance
• FSA and commuter benefits
• Snacks and vending machine available on site