Manager, Paid Search

Responsibilities

• Direct and manage the daily workflow of paid search campaigns, including proposal development, campaign activation, ongoing optimization, and post-buy analysis.
• Supervise and support a team of paid search practitioners, providing guidance on execution, prioritization, and performance management.
• Collaborate cross-functionally with peers and partners across the organization to ensure integrated and effective delivery.
• Build and maintain strong client relationships, serving as a trusted partner and ensuring expectations are consistently met or exceeded.
• Apply paid search expertise to identify client needs, performance opportunities, and solutions, adapting approaches as business realities evolve.
• Lead optimization and performance recommendations based on reporting, analysis, and platform insights.
• Utilize AI-powered platform features, such as smart bidding, audience signals, and performance forecasting, to drive efficiency and improve campaign outcomes.
• Support testing strategies informed by machine-learning insights while applying human judgment to interpret results and guide next steps.
• Develop budget and performance projections for testing new search partners, tactics, or technologies.
• Provide recommendations for leveraging paid search in support of new client objectives, campaigns, or initiatives.

Requirements

• 3+ years of biddable media experience with a focus on paid search.
• 1+ year of hands-on experience managing and optimizing paid search campaigns across major platforms.
• Experience applying paid search across both brand-building and direct response objectives.
• Understanding of traditional and digital media planning principles.
• Strong analytical, organizational, and communication skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced Excel skills.
• Resourceful, curious, and motivated, with the ability to work independently and collaboratively.
• Strong problem-solving skills and comfort operating in a fast-paced, evolving environment.

Preferred

• Prior people management or leadership experience preferred.
• Bachelor’s degree or higher preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances