Manager of Paid Search

Responsibilities

• Paid Search Strategy & Execution
• Own the planning, execution, optimization, and performance of paid search campaigns across Google Ads, Microsoft Ads, and other search platforms
• Develop acquisition strategies that drive qualified traffic, customer growth, and profitability
• Manage substantial budgets while achieving efficiency and ROI targets
• Lead keyword strategy, audience segmentation, bidding approaches, ad copy testing, landing page recommendations, and campaign structure improvements
• Continuously optimize campaigns based on performance data, competitive insights, and market trends
• Identify opportunities to scale volume while maintaining efficiency targets
• Partner with analytics, CRM, merchandising, and creative teams to improve campaign effectiveness and customer acquisition outcomes

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 5+ years of hands-on paid search experience managing large-scale performance marketing programs.
• Experience managing significant paid search budgets and high-volume customer acquisition campaigns.
• Expert proficiency in Google Ads and Microsoft Ads.
• Proven experience successfully managing Performance Max and Shopping campaigns.
• Advanced experience with Google Analytics, GA4, Adobe Analytics, or similar analytics platforms.
• Strong understanding of bidding strategies, auction dynamics, attribution, conversion tracking, and audience targeting.
• Experience managing external vendor partnerships.
• Experience directly managing or mentoring team members.
• Strong Excel and data analysis skills.

Benefits

• Uncapped Flexible Paid Time Off.
• Paid on-the-job training and a comprehensive new hire program.
• Access to a robust learning management system, full of e-learning modules to help boost your professional and personal development.
• Performance-based career advancement.
• Educational Reimbursement Program.
• Multiple coverage choices for medical insurance, all include telemedicine and medical spending account options (HSA/FSA).
• Traditional 401(k) and Roth 401(k) Retirement plan with a generous Company match program.
• Company-Sponsored Life and AD&D Insurance.
• Basic and Enhanced Voluntary benefits so you may choose the right coverage at the right price for you and your family. Plans include dental, vision, short-term and long-term disability plans, supplemental life and AD&D insurance, accident, critical illness, hospital indemnity, ID theft protection, legal services program, and pet insurance.
• Free access to mental health resources, life coaching, and more for you and your family members through our Employee Assistance Program.