Responsibilities

• Work closely with VP, Integrated Marketing, Paid Media team, and Client Services team to understand clients' objectives and translate them into paid media strategies and tactics
• Balance the Paid Media team workload through client assignment, task delegation, and resourcing decisions
• Drive the Paid Media team's progress toward the company's business priorities
• Lead and provide oversight for client Paid Media planning, research, and analysis
• Act as the lead and primary contact for assigned clients on their paid media campaigns
• Manage and provide oversight for paid media campaigns across various ad platforms
• Ensure all media buys are properly set up within the various platforms and tools
• Collaborate with the analytics team to ensure proper tracking, attribution, testing, and monitor campaign performance
• Deliver and provide oversight for clear and actionable performance reporting
• Work with internal teams to ensure ads, landing pages, and measurement plans meet campaign objectives

Requirements

• 7+ years of experience in a Paid Media role
• 2+ years in a people management role (skip-level management preferred)
• Bachelor's Degree or relevant experience
• Must be strategic and creative, with strong managerial skills
• Experience developing and reporting paid media strategies for mid-large size companies and brands
• Experience clearly and effectively presenting strategic plans, analysis, findings and recommendations to C-level executives and stakeholders
• Must be very detail-oriented with excellent written and verbal communication skills