Responsibilities

• The Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts.
• Collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships.
• Media Planning and Buying: Reviews media brief and sets planning process in motion
• Media Planning and Buying: Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Media Planning and Buying: Reviews partner proposals and filters/compiles most compelling proposals
• Media Planning and Buying: Negotiates rates and added value with selected partners
• Media Planning and Buying: Selects appropriate social platforms and campaign objectives based on client goals
• Media Planning and Buying: Develops target segments to leverage based on client feedback
• Media Planning and Buying: Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
• Media Planning and Buying: Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch

Requirements

• Bachelor's Degree and 4-6 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience with executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Preferred

• Google Analytics Certification is a plus