Responsibilities

• Generate an applicant funnel to meet or exceed the number of businesses required by the grant in each of 3 cohorts annually.
• Track and report to Director and other program partners on outreach metrics, and yield for each event or outreach activity.
• Develop and execute a comprehensive outreach and marketing plan in order to attract a robust consistent pipeline of interested and eligible businesses to the program.
• Manage the recruitment process for each cohort, including follow-up and continual contact with interested applicants to get them to full completion of all stages of the application process.
• Work collaboratively with leadership and staff in order to leverage existing knowledge and relationships in the small business development arena.
• Develop and effectively manage relationships with key regional stakeholders in the entrepreneurship ecosystem who can contribute to the success of the program by promoting 10KSB to their eligible constituents.
• Utilize multiple methodologies to develop a strong pipeline including, but not limited to presenting, coordinating, and running information sessions, mini-mods, and other events; networking and attending events within the ecosystem to recruit program participants directly; using various forms of communication and marketing strategies including approved social media, direct mail, and the program website to promote the program.
• Utilize tracking system to identify and work with previous cohort applicants to complete all stages of the application process.
• Work closely with ICIC, a Goldman Sachs recruitment partner, and other 10KSB team members in ensuring an effective recruitment strategy, consistent with the funder’s guidelines.
• Utilize approved program collateral and marketing tools, to promote the program.