Manager, Organic Search

Responsibilities

• Run technical SEO audits covering overall website health and performance and turn findings into prioritized developer tickets.
• Review page templates, site architecture and new launches before they go live, and QA migrations and redesigns.
• Implement and validate structured data markup for products, articles, FAQs and the brand.
• Optimize on-page content so it is clear, factual and easy for search engines and AI assistants to understand and cite.
• Support AI search visibility work, and AI-informed workflows.
• Do topic research to find content opportunities by intent and funnel stage.
• Build and maintain monthly reports and dashboards in Data Studio or Tableau using Google Search Console, GA4 and SEO tool data, including traffic from AI platforms.
• Present findings on client calls, manage timelines and deliverables, and mentor SEO Associates.

Requirements

• 3 to 5 years of SEO experience, with at least 2 years doing hands-on technical SEO.
• Experience running technical audits and working with developers to get fixes released.
• Solid knowledge of HTML, structured data and how search engines crawl, render and index pages.
• Working knowledge of Google Search Console, GA4 and at least one crawler such as Screaming Frog.
• Interest in AI search and a working understanding of how AI Overviews and LLM-based assistants find and cite sources, as well as leveraging MCP.
• Strong Excel or Google Sheets skills, including pivot tables, lookups and filtering large data sets.
• Clear written and verbal communication, with the ability to explain technical issues to non-technical audiences and write tickets developers can act on.

Preferred

• Hands-on GEO or AEO project experience, or use of AI visibility tools such as, Semrush AI Toolkit, ahrefs Brand Radar or Profound.
• Basic Python, SQL or API experience for pulling and automating data.
• Experience with enterprise platforms such as Botify or Lumar.
• FMCG or ecommerce experience, including product feeds or retailer SEO.
• Spanish or Portuguese proficiency, or experience with US Hispanic or LatAm markets.

Benefits

• We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.