Associate, Search Engine Optimization

Responsibilities

• - Execute SEO Tactics: Implement established on-page, off-page, technical, and local SEO tactics, including keyword optimization, schema markup, website content updates, and AI Search optimization to improve organic visibility.
• - Content Development and Optimization: Write, edit, and optimize high-quality website content, including landing pages, FAQs, SEO content briefs, and other SEO deliverables, applying E-E-A-T principles, search intent, and AI Search best practices.
• - Monitor and Report on SEO Performance: Analyze SEO metrics and KPIs, translating performance data into actionable insights for clients and stakeholders.
• - Educate Clients and Stakeholders: Communicate SEO best practices, emerging trends, and results to clients and internal teams.
• - Manage Multiple Projects: Manage a high volume of property deliverables simultaneously while maintaining quality, accuracy, and deadlines.
• - Collaborate Cross-Functionally: Work with content, paid, social, web development, and other digital marketing channels to support integrated organic marketing efforts.
• - Adapt to the Dynamic Digital Landscape: Stay current on SEO and AI-powered search developments; support testing, process improvements, and new practices that increase program effectiveness and efficiency. Collaborate with preferred partners on relevant SEO tests.

Requirements

• - Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field. 2+ years’ experience in marketing with a focus on organic search. Previous agency experience is ideal.
• - Solid knowledge of on-page, off-page, technical, and local SEO, AI Search optimization, keyword research, schema markup, and SEO tools such as BrightEdge, SEMrush, and SEO Clarity.
• - Demonstrated proficiency in SEO and digital marketing copywriting, with exceptional writing and editing skills and an understanding of E-E-A-T, search intent, and content for traditional and AI-powered search.
• - Experience using AI-assisted content tools to support SEO workflows, with editorial judgment to ensure accuracy, originality, brand consistency, and quality.
• - Working knowledge of Google analytics and tracking tools, including Google Tag Manager and Looker Studio. Google Analytics certification is strongly desired.
• - Experience updating content and implementing technical SEO improvements across CMS platforms. Sitecore experience is a plus.
• - Familiarity with conversion rate optimization (CRO), user experience, and A/B testing is a plus.
• - Preferred: Experience executing cross-channel organic marketing initiatives, including organic social media, Google Business Profile optimization, local listing management, and content distribution.
• - Strong organization, time management, problem-solving, and prioritization skills in a fast-paced environment.
• - Excellent written, oral, and interpersonal communication skills, with the ability to explain SEO performance and recommendations to clients and internal stakeholders.

Preferred

• - Preferred: Experience executing cross-channel organic marketing initiatives, including organic social media, Google Business Profile optimization, local listing management, and content distribution.
• - Google Analytics certification is strongly desired.
• - Sitecore experience is a plus.
• - Familiarity with conversion rate optimization (CRO), user experience, and A/B testing is a plus.

Benefits

• - Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage.
• - Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
• - For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• - 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• - 401(k) with Company Match up to 6% of pay after 6 months of service.
• - Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• - Employee Assistance Program.
• - Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• - Charitable giving program and benefits.