Responsibilities

• Own and revitalize Pattern's end to end organic strategy, treating SEO, GEO (generative engine optimization), and AEO (answer engine optimization) as one unified system instead of three separate disciplines.
• Build and evolve how Pattern shows up in AI driven answer engines and generative search experiences (AI Overviews, ChatGPT, Perplexity, and beyond) as those surfaces change.
• Own conversion once organic traffic arrives, partnering with UI/UX and product teams on landing page experience and running structured A/B tests.
• Coordinate cross functional work across content, web/dev, product, brand, and paid media teams to execute a single, unified organic roadmap, coordinating keyword strategies with content strategy.
• Build systems and reporting that move the team from one off audits toward repeatable, data informed processes that scale.
• Use technical and data tooling, including analytics platforms, SEO and testing tools, and AI assisted workflows, to prioritize work and prove impact.
• Report on performance across the full funnel and translate findings into a strategy leadership can act on.

Requirements

• 5 or more years of experience in SEO, with hands-on exposure to how GEO, AEO, and AI search surfaces are reshaping organic discovery.
• Strong understanding of technical layer: site architecture, crawlability, core web vitals, and structured data and schema markup.
• Real experience with CRO and A/B testing, including experimentation design, statistical significance, and turning results into decisions.
• Working knowledge of UI/UX principles and how design decisions affect both search performance and conversion.
• Comfort with data, including pulling insights from analytics tools and building or interpreting dashboards with the ability to set targets and forecast organic growth.
• Expertise with AI tools, both for optimizing for AI driven search and for making your own workflow more efficient.
• A track record of leading cross functional initiatives, influencing teams you don't directly manage toward a shared goal.
• Systems thinking, with a default instinct toward how this scales instead of solving the same problem manually every time.
• Strong communication skills, able to translate technical search and testing concepts for a leadership or generalist audience.
• Bachelor's degree required.

Preferred

• A clear point of view on how SEO, GEO, and AEO converge into a single organic strategy rather than three separate workstreams.
• Specific, measurable outcomes driven through organic and conversion work, not just the work itself.
• Experience building or managing a testing roadmap or CRO program from scratch.
• Ecommerce or marketplace industry background (Amazon, Walmart, TikTok Shop, and similar).
• Experience partnering closely with product, design, and engineering teams to ship experiments.
• A strong point of view on how AI is changing organic discovery, backed by real examples.

Benefits

• - Unlimited PTO
• - Paid Holidays
• - Onsite Fitness Center
• - Company Paid Life Insurance
• - Casual Dress Code
• - Competitive Pay
• - Health, Vision, and Dental Insurance
• - 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.