Responsibilities

• Advance Brand-Led Growth Across High-Value Experiences: - Identify and prioritize high-value brand and product experience opportunities across digital wallets, fintech platforms, AI-enabled commerce, and emerging payment journeys. - Partner cross-functionally to embed the Visa brand early in experiences that drive consumer preference, trust, adoption, and business growth. - Translate North America brand strategy into actionable initiatives that strengthen Visa's relevance across next-generation consumer experiences. Build a One Visa Operating Model - Establish scalable operating models, decision frameworks, and governance processes that enable consistent brand implementation across North America. - Create shared feedback loops and ways of working across Marketing, Product, Sales, Partnerships, Legal, Technology, and Global Brand teams. - Leverage AI, automation, and knowledge-management tools to simplify decision-making, reduce friction, and improve the speed, quality, and consistency of brand governance. Scale Brand Activation And Client Enablement - Develop compelling narratives, playbooks, and guidance that help clients, partners, and internal teams activate the Visa brand across evolving payment experiences. - Lead enablement efforts supporting new brand standards, product-brand initiatives, and strategic growth programs. - Build repeatable adoption models that accelerate implementation, improve client experience, and increase consistency across issuers, fintechs, merchants, and strategic partners.

Requirements

• 5 or more years of relevant work experience with a bachelor's degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.

Preferred

• - 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD - 7+ years of experience in brand strategy, marketing, payments, consulting, business transformation, product operations, partnership management, or a related field. - Experience working across financial institutions, fintechs, wallets, digital platforms, merchants, commerce ecosystems, or payment products. - Demonstrated ability to translate brand or business strategy into scalable programs, operating models, systems, and measurable outcomes. - Strong understanding of digital consumer journeys and emerging payment experiences, including wallets, embedded commerce, P2P, AI-enabled commerce, or agentic experiences. - Experience influencing product, commercial, legal, technology, and marketing stakeholders in a complex, matrixed organization. - Demonstrated ability to influence without authority, establish shared decision frameworks, and move cross-functional initiatives from ambiguity to execution. - Experience developing client-facing programs, adoption strategies, playbooks, enablement initiatives, or growth frameworks. - Experience applying AI, automation, knowledge management, analytics, or workflow design to improve speed, quality, decision-making, and operational scale. - Strong analytical orientation, including the ability to establish baselines, define success measures, interpret insights, and connect activities to consumer or business outcomes. - Excellent executive communication, storytelling, facilitation, and stakeholder-management skills.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.