Responsibilities

• National video strategy & thought leadership
• - Serve as the subject matter expert for national linear television (Broadcast, Cable, Syndication) — the primary channel focus of this role — staying current on partner offerings, industry developments, and emerging trends
• - Develop and execute media strategies and negotiation approaches aligned with client growth goals across linear and, where relevant, programmatic video
• - Identify and communicate synergies across network partners and media channels (Broadcast, Cable, Programmatic, CTV) within the client mix, in partnership with other team members
• - Support higher-level cross-functional marketing strategy projects by providing deep video media expertise, with particular strength in linear
• - Provide insights and expertise on the role video and audio can play in delivering client goals
• National video buy management & execution
• - Lead day-to-day negotiations, execution, and stewardship for national linear television buys across an assigned set of clients, with the ability to support or collaborate on programmatic video where needed, including:
• - Partner with the planning team to develop thoughtful strategic media recommendations that meet buy spec parameters — budget, flighting, performance KPIs, unit length splits, and partner considerations
• - Provide detailed national linear media recommendations informed by audience, reach, frequency, and delivery goals

Requirements

• 5+ years of experience directly responsible for national linear television buying
• Strong communication and client relationship management skills
• Proven track record driving positive results through national linear channels
• Proven mastery of:
• National TV media buying (Broadcast, Cable, Syndication)
• STRATA/Freewheel media buying system (preferred), including invoice reconciliation
• Pricing estimation using SQAD and/or industry intel
• External partner and network relationship management

Preferred

• Hands-on experience with programmatic video and/or CTV buying — this is the most meaningful differentiator for candidates with a strong linear foundation
• Familiarity with DSPs, auction-based buying, and how programmatic and linear strategies can work together
• Previous experience in performance marketing, retail, or eCommerce environments
• Familiarity with local television, radio, or regional buying
• Experience mentoring or managing junior team members

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day