Responsibilities

• Lead full-funnel Amazon retail media strategy across suite of advertising platforms (Sponsored Ads, DSP, CTV, and emerging platforms) to drive brand growth, eCommerce performance, and market share.
• Translate commercial objectives into integrated activation plans, aligning Sales, Brand Marketing, and National Media priorities with data-driven media strategies.
• Own end-to-end campaign performance, including segmentation, account structure, targeting, creative strategy, and continuous optimization to maximize ROI and incrementality.
• Manage A&P investment and budget pacing, ensuring disciplined spend allocation and clear linkage between media investment and business outcomes.
• Leverage advanced analytics and retail media tools (Amazon Advertising Console, DSP, Retail Analytics) to assess ROAS, sales lift, and customer acquisition impact.
• Lead cross-functional and agency partnerships to scale growth initiatives, test new capabilities, and deliver best-in-class digital execution.
• Drive innovation and competitive advantage by identifying emerging platform opportunities, evolving media formats, and industry trends.
• Deliver executive-level performance reporting and strategic recommendations, influencing key stakeholders and shaping future investment decisions.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in media, eCommerce, or digital marketing; experience with Retail Media and Amazon Advertising platforms is highly preferred.
• Experience working with consumer goods is a plus.
• Advanced expertise in Amazon’s retail media and programmatic ecosystem, with strong command of platform mechanics, bidding models, attribution, and measurement methodologies.
• Exceptional analytical fluency, with the ability to interpret complex datasets, identify meaningful patterns, and simplify insights for executive audiences.
• Strong commercial and financial acumen, with an understanding of how digital investment impacts revenue, profitability, and long-term brand equity.
• Influential cross-functional leadership, with the ability to align diverse stakeholders, build credibility quickly, and drive decisions in matrixed environments.
• Strategic thinker with a growth orientation, able to connect market dynamics, shopper behavior, and competitive activity to broader business strategy.
• Executive-level communication skills, capable of distilling complexity into clear narratives that inform and influence senior leaders.
• Resilient problem solver, comfortable operating in ambiguity and navigating competing priorities with sound judgment.

Preferred

• Experience with Retail Media and Amazon Advertising platforms is highly preferred.

Benefits

• Competitive compensation package, including performance-based incentives.
• Comprehensive benefits, including health, wellness, and retirement plans.