Responsibilities

• Manage strategic media activities, including planning, buying, managing and optimizing across all channels
• Develop plans which align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach
• Lead on campaign implementation/management in regard to: buying, negotiating, implementation, optimization, and analysis
• Use internal data sources as well as past performance to develop insights and strategy for future efforts
• Work ot gauge media performance and KPI's to determine the extent to which the original objectives and strategies were met
• Work closely with our buying team to traffic, launch, and troubleshoot implementation issues
• Establish specifications and timelines needed for campaign launch and work across teams to ensure a successful execution

Requirements

• Passionate about the intersection of media, technology, creative, and have demonstrated experience (6+ years) with planning and buying cross-channel media including digital, OOH, TV, print, mobile, SEM, and paid social.
• At least 2+ years of management experience
• In-depth understanding of media planning, strategy, negotiation, implementation and performance analysis
• Thrives in fast paced environment with ability to manage multiple projects while prioritizing workload for themselves and direct reports
• Thrives in a collaborative environment and is a problem solver
• Working knowledge of planning tools (Datorama, Global Web Index, comScore, eMarketer, Google Marketing Platform- Campaign Manager, DV 360 )
• Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)