Media Planning Specialist

Irvine, CA (On-site)

$70K/yr – $91K/yrMid Level3+ years expFull time

Posted 1 hr ago

Job Summary

Lead planning, budgeting, and reporting for KUS Tier 1 media across traditional and digital channels, coordinating with internal teams and partners to maintain budgets, forecasts, and KPI insight.

  • Own media budget planning and reconciliation
  • Lead monthly budget updates and forecasting
  • Collaborate with IWA/Canvas, Marketing, and Finance on budget accuracy

Job Description

Responsibilities

  • 1st Priority - 35% Support the Media team with the planning, execution, and integration of KUS’s Tier 1traditional media including broadcast, print and OOH. Support the Planning, execution, and measurement of Digital Media for banners, programmatic, Search, and Endemics.
  • 2nd Priority - 25% Media Budget Management
  • - In collaboration with IWA/Canvas, KUS Marketing, and Finance, ensure that KUS’s Tier1 media budgets are accurately planned, maintained, tracked, and reported.
  • Support the media and budget team in maintenance and reconciliation of the annual T1 media budget & TRPs and impressions, as well as ongoing monthly updates.
  • 3rd Priority - 15% Media Budget Planning & Reporting – Prepare and maintain Media’s Monthly budget plans by model, ensuring that tactical and strategic priorities are reflected in the Department’s model line budget plans for use internally, as well as the Company’s global headquarters.
  • 4th Priority - 15% Support the development of KUS Media annual and quarterly Budgets and Forecasts in collaboration w/ Dept. staff, and agency partners.
  • 5th Priority - 10% Support Integrated metrics and KPI reporting for digital media.
  • Personally Performed Duties
  • - Marketing Budget Planning & Reporting – Prepare and maintain the Media Teams annual marketing budget plans by model in collaboration w/ Dept. staff, and agency partners
  • - Support the Marketing Budget Manager in the development, approval, & model allocation of KUS’s annual and quarterly Budget and Forecasts

Requirements

  • Bachelor’s degree in Marketing, Accounting, Finaance, Advertising, Media or equivalent work experience required
  • Minimum 3-5 years’ experience in budgeting or related field – budgeting, financial analysis, budgeting, auditing, budget reporting
  • Advertising/media budgeting, analysis experience
  • Minimum 3-5 years’ experience in Digital Media Planning and Execution
  • Knowledge of marketing channels, tactics, and reporting including: National Broadcast, Spot/Local Media, OOH, and Print
  • Automotive experience or experience in working with product focused marketing organization budgets
  • Directly Related Experience
  • Strong Marketing budget, planning, and reporting experience
  • Experience in working with technology and collaboration tools to enhance and streamline budget processes
  • Experience in creating ad-hoc analysis and reporting

Preferred

  • Digital media agency and automotive experience is a plus

Benefits

  • Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
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Kia America

Kia America is headquartered in Irvine, California and is a subsidiary of Kia Corporation. Kia’s technology-rich product lineup of cars, SUVs, and alternative-powered vehicles are backed by the industry-leading Kia 10-year/100,000-mile limited warranty program.

Founded in 1994
Irvine, California, USA
4.2K employees (213 in marketing)

Salaries

Posted range

$70K/yr – $91K/yr

Taken straight from the job posting.

See all Kia America salaries

Marketing Team

Marketing Team Size
124 (3% of company)
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$150K
Last Raise
$150K
Pre Seed, 2 months ago

Funding History

  • Jan 2026
    Pre Seed • $150K

Traffic Signals

Monthly Visitors
24.1M
Monthly Google Ads Budget
$2.6M
Traffic Source Mix
Search
64%
Direct
28.9%
Referral
4.5%
Social
0.6%
Paid
1.8%

Headcount Trend

Current headcount: ~4.3K

Recent News

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Media Planning Specialist

Kia America · Irvine, CA · On-site