Responsibilities

• Full-Funnel Media Strategy. Define the media engagement strategy across awareness, consideration, conversion and advocacy, translating brand and business priorities into integrated annual strategies.
• Digital & Emerging Media Transformation. Lead the organization in transformation towards a digital-first pet parent model; strengthening team capabilities across media platforms, insights, and effective GEO strategies.
• Investment Strategy & Governance. Own the allocation and governance of media investment across brands, channels and funnel stages, establishing clear principles for prioritization, optimization and ROI.
• Agency Leadership & Media Excellence. Lead media agency relationships, scopes of work and performance, ensuring access to best-in-class planning, buying, innovation, technology and measurement capabilities.
• Measurement, Performance & Optimization. Establish a robust measurement framework across the funnel, translating media performance into actionable insights and continuously improving effectiveness, efficiency and return on investment.
• Audience Intelligence, Data & Personalization. Build actionable audience intelligence and segmentation to sharpen targeting, personalization and media effectiveness across the pet parent journey.
• Search, AI & Digital Discovery. Lead Search, SEO/GEO and AI-driven discovery strategies to maximize brand visibility, relevance and authority across evolving digital journeys.
• Team Leadership & Capability Building. Build and develop a high-performing Media team, strengthening future-ready capabilities across Media, Audience Intelligence, Measurement, Search and AI.

Requirements

• 15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
• Deep expertise in full-funnel media strategy and planning, with strong knowledge across Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic and emerging digital channels.
• Strong digital-first orientation, with demonstrated ability to evolve media strategies and capabilities in response to changing consumer behaviors, technology, GEO and new forms of digital discovery.
• Proven experience managing media investments, including budget allocation, governance and optimization across brands, channels and audiences to maximize effectiveness and ROI.
• Strong understanding of audience intelligence, data and measurement, with experience leveraging insights, segmentation and performance analytics to improve targeting, personalization and media effectiveness.
• Proven agency and partner leadership, with experience managing complex agency relationships, setting strategic direction and driving accountability, innovation and high-quality execution.
• Proven people leadership experience, with a track record of building, developing and inspiring high-performing teams while strengthening functional capabilities and ways of working.

Benefits

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!
• We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness.