Manager, Media Planning

New York City, NY (On-site)

$80K/yr – $90K/yrManager4+ years expFull time

Posted 6 hrs ago

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Job Summary

Own and lead a multi-channel media function with a data-driven, cross-functional focus, driving strategy, planning, budgeting, performance storytelling, and team growth across campaigns.

Define and execute media strategies with measurable KPIs in collaboration with strategy, planning, and vendor partners.
Provide data-rich insights and reports to inform decisions and demonstrate impact.

Job Description

Responsibilities

Lead a dedicated media team in the development, execution, and optimization of multi-channel media strategies.
Use data and analytics to drive strategic media planning and decision-making, ensuring connectivity across business goals, media choices and measurable KPIs.
Collaborate across craft teams (strategy, planning, partnerships, business leadership) and external partners (media vendors, agencies, etc.) to build insightful, data-rich artifacts/presentations that inform big and small business decisions.
Oversees centralized Budget Management efforts ensuring timely, accurate and consistent delivery on a recurring cadence.
Deliver clear and concise performance reports and competitive analysis that connect context with results in a compelling narrative.
Stay up to date with industry trends, emerging technologies, and best practices to ensure campaigns remain innovative and effective.
Foster a collaborative, high-performance team culture focused on delivering excellence, growth, and development for team members.

Requirements

Experience in Media Planning, Audience Insights, Analytics, Strategy or Communications disciplines
Media planning skills must be sufficient and able to be taught to junior team members
Ability to delegate, develop and oversee direct reports
Excellent written, verbal communication and presentation skills
Strong working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Effortlessly detail-oriented
Proactively takes action to support the team with limited guidance when deadlines do not allow for tasks to be specifically broken down
Initiative does not require candidates to have a college degree

Preferred

4+ years relevant experience with 1+ years of experience in managing or developing staff
Category or audience experience as relevant per assignment
Strong time-management and organizational skills
Proven problem-solving ability
Comfortability organizing data and developing compelling graphs
Patience and diligence deriving insights from data and craft both simple and complex narratives to fulfill a purpose or decision

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com