Senior Associate, Video Investment

New York City, NY (Hybrid)

$40K/yr – $67K/yrSenior Level1+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive video media buying campaigns from planning through optimization, focusing on negotiating buys, scheduling, creative rotation, and post-buy analysis, while coordinating with vendors, platform logistics, and client updates.

  • Lead campaign activations and provide status updates
  • Track performance, schedules, and post-buy analyses using proprietary tools

Job Description

Responsibilities

  • Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
  • Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
  • Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
  • Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
  • Fulfill client requests, collect data and information regarding TV ratings and industry trends
  • Register budgets, email specs, analyze plans, call in mix revisions and optimizations
  • Develop of Creative rotation sheet for digital delivered buys
  • Coordinate with Platform Logistics for digital campaign execution
  • Evaluate and assess vendors using proprietary research tools and industry knowledge
  • Participate or lead campaign activation and provide client updates on campaign status

Requirements

  • Bachelor’s degree
  • 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required. You should be up to speed and fluent on the ever evolving Video landscape and industry trends
  • Aptitude for mathematical concepts and an understanding of the video marketplace
  • Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc)
  • Excellent presentation, verbal, and written skills
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
177