Associate Director Media Strategy

New York City, NY (On-site)

$125K/yr – $140K/yrSenior Level7+ years expFull time

Posted 4 hrs ago

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Job Description

Responsibilities

Lead the development of integrated, multi-channel media strategies across linear, programmatic, search, paid social, CTV/OTT, digital video, and emerging channel
Translate business objectives into clear media frameworks, channel roles, and test-and-learn roadmap
Own advanced targeting approaches including audience selection, geo-based strategies, provider/HCP targeting, and mid-funnel expansion
Pressure-test plans for efficiency, scale, and diminishing returns, making informed recommendations on budget allocation and optimization
Be able to speak meaningfully to data, projections, outcomes, and optimizations
Lead annual planning, QBRs, and long-range growth strategies
Own strategic interpretation of performance, translating analytics outputs into clear insights and media recommendations
Partner with the analytics team to align on measurement approach, KPIs, and learning priorities
Lead optimization decisions by identifying where to invest, scale, test, or pull back based on performance trends
Deliver client-ready performance narratives, clearly articulating what happened, why it happened, and what to do next

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or a related field (advanced degree or certifications a plus)
7–10+ years of experience in media strategy, planning, or buying within an agency or brand environment
Proven experience leading integrated, multi-channel media programs across digital, social, programmatic, search, and video
Prior people-management experience with the ability to mentor and develop talent
Strong familiarity with programmatic, search, tagging, and media technology ecosystems
Experience leveraging analytics and planning tools such as Nielsen, comScore, Google Analytics, Adobe Analytics, or equivalent platforms
Exceptional analytical skills with the ability to synthesize data into actionable insights and make data-driven decisions to optimize media plans and campaign performance
Strong executive communication and presentation skills
Ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment
Strategic thinker with a collaborative mindset and a passion for innovation

Preferred

advanced degree or certifications a plus

Moon Rabbit

2.5 Glassdoor

Moon Rabbit is an independent advertising agency created by a rare breed of people who aren’t satisfied with being conventional. Who know that creative license is worthless without true freedom of expression. Who are Proudly Misfit and consider the title a badge of honor.None of us are alike, but we are guided by the same mission. We are genuine people who do ingenious work. Our backgrounds, fields of expertise, and perspectives may differ but we share a passion for creating things that are meaningful and truly resonate with people—work that can only be brought to life through authenticity and the diversity of our unique blend of talents.We have offices in New York, California and London. Our clients range from boutique to bluechip and from consumer to biotech. We're Great Place to Work certified, Google Partners, Veeva Partners - actually just great partners all around.

Founded in 2017

New York, New York, USA

125 employees (56 in marketing)

www.wearemoonrabbit.com

23% recommend to a friend