Responsibilities

• The Manager will be accountable for executing programmatic media plans using industry-leading media technology platforms.
• Within this role , you’ll take ownership of your clients’ programmatic implementation and day-to-day execution.
• Media Optimization Managers are typically responsible for overseeing the training and day-to-day workload of 1- 6 junior team members.
• Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates.
• Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Responsible for onboarding new Senior Associates and Associates, creating Self-explanatory training material, and organizing hands-on training.
• Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics.
• Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to drive campaign success.
• Manage and develop the career path of junior members.

Requirements

• 2+ Years of relevant career experience, with 1+ years’ experience managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred.
• Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm).
• Knowledge of HTML, XML, and JavaScript in an advertising context.
• Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning, or client-side roles supporting a direct response or e-commerce brand may also be considered for highly qualified candidates.
• Some degree of past management or supervisory experience is strongly preferred.
• Understanding and familiarity with key industry concepts and trends.
• Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.).
• Experience with other databases, visualization tools, or coding languages is a plus.
• Excellent verbal and written skills.
• Exceptional organizational skills and a detail-oriented mindset.

Preferred

• Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
• We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.