Manager, Media at McDonald's Corporation | Chicago, IL | $108K/yr – $135K/yr

Manager, Media

Chicago, IL (On-site)

$108K/yr – $135K/yrManager4+ years expFull time

Posted 3 months ago

Job Summary

Own national media planning by turning consumer shifts into multi‑channel plans, aligning strategy, insights, and content teams around KPI‑driven outcomes.

Strategy & Planning: translate media behavior into forward looking plans and channel mix decisions.
Communication & Agency Management: coordinate internal and external partners to ensure seamless execution and clear ROI storytelling.
Training & Capability Building: help raise media knowledge across the org and build scalable capabilities.

Job Description

Strategy & Planning
Support the development of national media strategies across key consumer segments for major promotional campaigns.
Translate evolving consumer media behaviors into smart, forward-thinking media plans.
Identify opportunities for innovation and new channel approaches within national campaigns.
Partner cross-functionally to define, measure, and optimize KPIs across all media channels.
Evaluate emerging media trends and technologies to inform future planning.
Communication & Agency Management
Collaborate with internal teams and external agencies to ensure aligned, integrated media execution.
Serve as a connector across marketing strategy, consumer insights, content, and communications teams.
Coordinate media inputs required for performance tracking, ROI analysis, and reporting.
Manage timelines and deliverables to ensure campaigns launch seamlessly and on schedule.
Develop clear, compelling presentations and written materials to communicate media strategies, plans, and results.
Training & Capability Building
Contribute to the development of media training tools and curriculum for the broader organization.
Help elevate media knowledge and best practices across teams.
People & Relationship Management
Build and maintain strong relationships with marketing partners, agencies, media vendors, and Owner/Operators.
Act as a liaison between national media agencies and internal marketing teams.
Partner across functions to identify and bring forward innovative marketing opportunities.

McDonald's Corporation

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women. McDonald's & our franchisees employ 1.9 million people worldwide.We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. To learn more about the company, please visit www.aboutmcdonalds.com.

Founded in 1955

Chicago, Illinois, USA

300K employees (11,532 in marketing)

corporate.mcdonalds.com