Manager, Media

Responsibilities

• Develop media strategies that align business, brand, and consumer objectives across the portfolio.
• Consult with International markets and their agencies on appropriate execution in alignment with global strategy and priorities, while understanding nuances in market
• Recommend optimal channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.
• Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels.
• Guide annual and campaign-specific media planning processes in partnership with brand teams and agency partners.
• Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.
• Maintain a deep understanding of evolving consumer media consumption habits and emerging engagement behaviors.
• Monitor shifts in how consumers discover, evaluate, and purchase products across traditional, digital, social, retailer, creator, and AI-enabled environments.
• Translate consumer, cultural, technological, and media trends into actionable business recommendations.
• Partner closely with Consumer Insights to identify opportunities where media can create competitive advantage.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 6-8+ years of experience in media strategy, media planning, digital marketing, communications planning, or integrated marketing.
• Experience developing national media strategies across multiple paid media channels.
• Experience working directly with media agencies and managing agency relationships.
• Experience translating consumer and business insights into marketing and media recommendations.
• Experience evaluating and optimizing media investments against business objectives.
• Demonstrated understanding of social platforms, creator ecosystems, retail media, commerce media, connected TV, search, and emerging media environments.
• Experience leading cross-functional initiatives within complex organizations.

Preferred

• CPG experience strongly preferred.
• Prior experience as communication planner, integrated media strategist, digital strategy leader, or media transformation leader
• Experience working across multiple categories, brands, or business units.
• Exposure to retail media networks, commerce media, and digital commerce ecosystems.
• Experience with media mix modeling, measurement frameworks, or marketing effectiveness initiatives.
• Experience evaluating emerging technologies and innovation opportunities.
• Familiarity with AI-driven marketing capabilities, generative AI tools, and evolving consumer search/discovery behaviors.
• Experience leading innovation pilots, experimentation programs, or transformation initiatives.

Benefits

• health and welfare insurance, parental leave, paid time off, and retirement savings plans.