Manager, Media & Communications Analytics

District of Columbia, USA (Hybrid)

$68K/yr – $85K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive media analytics and reporting for IFAW's campaigns and executive communications.

  • Maintain an analytics tracker and track coverage across traditional and social media.
  • Must-have: deep media monitoring and social analytics experience with Meltwater, Sprout, and similar tools.
  • Standout: cross-functional collaboration with Communications leadership and Executive Office teams.

Job Description

Responsibilities

  • Maintain and manage a comprehensive media analytics tracker, monitoring all coverage across traditional and social media related to IFAW’s conservation work and priority campaigns.
  • Utilize the platforms of Meltwater, Sprout, Asana, and others as key platforms through which to track, record, and evaluate relevant media metrics.
  • Evaluate the results of IFAW’s individual communications channels to evaluate effectiveness and develop recommendations through which to improve media performance.
  • Work with Communications Leadership team and all members of broader global team to facilitate knowledge sharing and ensure help ensure maximum outreach to key stakeholders with a focus on IFAW donors and the general public.
  • Support Executive Office Director with administrative tasks associated with ensuring the operations of the Executive Office as it relates to the focus on Communications.
  • Assist the Executive Office Communications Manager (based in UAE) with all efforts pertaining to the preparation of reports and internal documentation meant to convey the progress, status, and effectiveness of IFAW’s communications efforts.
  • Monitor and flag issues or developments that may require leadership awareness or response from the Executive Office.
  • Support preparation for interviews, speaking engagements, and stakeholder meetings, including briefing materials as needed.
  • Maintain additional trackers (outside of Communications) for Executive Office priorities, key initiatives, and follow-up actions to support leadership decision-making.

Requirements

  • Bachelor’s degree preferred, preferably in Communications, Analytics, Media Studies, or a related field (or equivalent experience).
  • In-depth experience in media monitoring and social media analytics.
  • Strong analytical and organizational skills with the ability to synthesize information quickly and provide effective next steps.
  • Excellent written communication and attention to detail.
  • Ability to manage multiple priorities in a mission-driven environment.
  • Familiarity with media monitoring tools and analytics platforms is a must.
      IFAW logo

      IFAW

      IFAW explores new ways to improve conditions for animals, people, and the place we call home—and we’ve been leading the way for over 50 years. The problems we confront are urgent, complicated, and resistant to change. Solving them requires fresh thinking and bold action. So we look at the issues from different angles, make unexpected connections, and challenge the way things are done. Partnering with local communities, NGOs, and governments around the globe,we create real-world solutions that make an immediate and lasting impact.

      Founded in 1969
      Washington, Wisconsin, USA
      424 employees (77 in marketing)

      Traffic Signals

      Monthly Visitors
      581.9K
      Monthly Google Ads Budget
      $319.3K
      Traffic Source Mix
      Search
      55.6%
      Direct
      33.9%
      Referral
      5.5%
      Social
      4%
      Paid
      0.9%

      Headcount Trend

      Current headcount: ~424

      Marketing Team

      Marketing Team Size
      72 (17% of company)

      Funding

      Total Funding
      $1M
      Last Raise
      $1M
      Grant, 4 years ago

      Funding History

      • Nov 2021
        Grant • $1M

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