Responsibilities

• Be responsible for “always on” campaigns for priority artists and frontline releases. Agree on important metrics and budgets with the Head of Department to drive commercial results across digital and physical formats.
• Complete local campaigns for priority artists and catalog products. Lead the US Classics marketing budget to ensure all investments deliver high value and meet defined objectives.
• Architect multi-product campaigns and negotiate bulk media buys with key trade partners to improve brand reputation.
• Build coherent, compelling, and authentic artist brands that are reflected consistently across visual assets, socials, and DSPs or equivalent experience.
• Collaborate with artists alongside their partners to broaden audience reach through dynamic short-form content developed both around and between releases.
• Function as a key marketing collaborator within a cross-functional team, collaborating closely with A&R, Commerce, Finance, and Business Affairs.
• Collaborate with US-wide in-house teams and our creative network to build multi-pronged campaigns for artists and catalogue, developing high-impact assets that resonate with target audiences and artist brands.
• Coordinate with international affiliates and maintain vital relationships with artists, managers, DSPs, and PR agencies.
• Represent the label at concerts and industry events, facilitating grassroots growth through tour signings and promo activity.
• Analyze performance metrics against industry benchmarks to advise strategy and measure commercial impact. Proactively generate ideas for A&R, sync licensing, and commercial partnerships, embracing creative risk-taking to move the business forward.