Responsibilities

• Provides direct employee management and assists with hiring, retaining, and developing teams and individuals; is responsible for motivating and mentoring a team of strategic, data-driven marketers to support AdventHealth business strategies.
• Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities within assigned region.
• Develops and maintains meaningful physician relationships and creates effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborates with the appropriate teams on physician-to-physician marketing strategies; and/or provides effective market opportunities for lectures and events, and community relationships.
• Manages and oversees websites related to the area of focus for updates or development; collaborates with the digital strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
• Works collaboratively with the creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for the development of effective deliverables.
• Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; plans and executes health fairs and community events; negotiates and activates community sponsorships; and/or effectively manages community relationships, affiliations, and area partnerships.
• Effectively manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.
• Coordinates with the research team to develop market analysis and market research and obtains competitor, consumer, and/or physician knowledge to develop effective marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
• Monitors patient volume, market share, online engagement, and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile return on investment.
• Other duties as assigned.