Manager, Marketing Strategy at Wonder Project | Beverly Hills, CA | $145K/yr – $180K/yr

Wonder Project

Manager, Marketing Strategy

Beverly Hills, CA (On-site)

$145K/yr – $180K/yrManager4+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive streaming marketing finance with the primary focus on CAC/LTV economics and ROI optimization for Prime Video channels.

Must-have: Advanced financial modeling and SQL/data visualization
Standout: Direct CAC/LTV economics and marketing ROI modeling for streaming/subscription products
Standout: Translate complex data into leadership-ready dashboards and recommendations

Job Description

Responsibilities

Marketing Planning & Strategic Analysis: Partner with Prime Video Channel marketing leadership to provide financial insights and strategic analysis for a broad portfolio of brand-building initiatives, including community engagement programs, strategic partnerships, social media initiatives, and experiential marketing.
Marketing ROI Analysis: Measure and analyze marketing return on investment across various channels and initiatives by analyzing past performance while developing benchmarks, attribution models, and profitability assessments that translate performance data into actionable insights informing budget allocation and strategic decision-making.
Streaming Metrics and Unit Economics: Own the financial modeling and ongoing analysis of subscriber economics including Customer Acquisition Cost (CAC), lifetime value (LTV), and cohort-based retention to guide marketing budget allocation, assess channel efficiency, and build business cases for strategic initiatives.
Financial Modeling & Subscriber Forecasting: Build financial models to forecast subscriber growth, revenue projections, marketing spend and retention economics, identifying trends that impact unit economics and informing strategic investment decisions to improve customer acquisition efficiency.
Audience Insights and Segmentation: Conduct financial and behavioral analyses on viewer demographics, preferences, and engagement patterns to identify high-value audience segments and inform content acquisition, marketing, and programming strategies that maximize LTV and minimize churn.
Reporting and Visualization: Build comprehensive dashboards and reports for leadership and cross-functional teams, translating complex financial and performance data into clear, actionable insights that drive decision-making around CAC optimization, churn reduction, and marketing ROI.

Requirements

Bachelor's degree in Finance, Economics, Business Analytics, or a related quantitative field.
4-6 years of experience in finance, FP&A, or business analytics, preferably within streaming media, entertainment, subscription businesses, or high-growth technology companies with direct exposure to financial planning, budget management, CAC/LTV economics, and marketing ROI analysis.
Advanced proficiency in financial modeling and Excel / Google Sheets; strong
SQL and data visualization skills (Tableau, Looker, or similar); experience with Python or R for statistical analysis is a plus.
Strong understanding of subscription business economics, unit economics frameworks, marketing attribution, financial planning processes, and cohort-based retention analysis.
Excellent analytical and problem-solving skills with the ability to build business cases, extract insights from complex datasets, and translate them into financial recommendations and strategic guidance.
Clear communication skills with experience presenting financial analysis and data-driven recommendations to both technical and non-technical stakeholders, including executive leadership.
Passion for entertainment content and understanding of what drives viewer engagement, retention, and satisfaction in streaming platforms.

Nice To Have

Python or R for statistical analysis is a plus.

Benefits

Benefits, FSA, 401k

Wonder Project

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Wonder Project's mission is to entertain the world with courageous stories, inspiring hope and restoring faith in things worth believing in. Established by entertainment industry veterans, the company produces premium theatrical films and series for the global faith and values audience. Its first project, “House of David,” is an epic period event series based on David, the biblical figure who eventually becomes the most famous king of Israel. The series will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.

Founded in 2021

Santa Monica, California, USA

71 employees (25 in marketing)

thewonderproject.com

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