Manager, Marketing Strategist

Responsibilities

• Performance Marketing & Analytics Strategy: Partner with the analytics team to establish channel OKR, and distribution strategies across all channels. Build performance dashboards to track campaign data and lead monthly review sessions to continuously optimize content performance and member acquisition.
• Consumer Data & Insights: Work cross-functionally to gather and surface member and industry insights, demographic trends, and behavioral data to refine audience targeting, campaign messaging, and inform the larger brand strategy.
• Social & Channel Performance: Track, analyze, and report on impressions, engagement metrics, and growth across social and digital and paid media channels alongside channel partners.
• Cross-Functional Management: Collaborate across internal teams and partner stakeholders to define success metrics, align project goals, and report actionable outcomes to leadership.
• AI & Content Innovation: Lead strategic initiatives around AI content discoverability to increase brand citation across major AI platforms, driving user acquisition and expanding market reach.
• Executive Communications & Special Projects: Develop high-impact strategy updates and executive decks for VP-level leadership (including alignment with key executive stakeholders) while driving high-priority, ad-hoc strategic initiatives across the organization.

Requirements

• Bachelor’s Degree or Military Experience
• At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels
• At least 5 years of experience in planning, executing and analyzing marketing programs
• At least 5 years experience in managing marketing processes, partnering with creative teams and developing marketing materials that drive results

Preferred

• Masters degree in marketing or business
• 2+ years of experience in marketing for financial services or another highly regulated industry
• 6+ years of experience driving optimization plans and marketing strategy
• 6+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity