Playa Bowls logo
Playa Bowls

Manager, Marketing & Social Media

Ladue, MO (On-site)

$25/hr – $60/hrManagerPart time

Posted 3 months ago

Job Summary

Own local events and community engagement with end-to-end planning, partner vetting, social content leadership, and loyalty promotions to drive traffic and measurable ROI.

  • Partnerships & Events: Identify opportunities, plan activations, and on-site execution to move traffic and sales.
  • Social & Content: Own Instagram/TikTok presence, weekly short-form video creation, and community management.
  • Loyalty & Reporting: Activate promotions, track ROI across platforms and assets, and deliver monthly performance updates.

Job Description

Responsibilities
  • Build and maintain a master contact list of local schools, universities, sororities, athletic departments, run clubs, gyms, and corporate offices across our markets.
  • Generate inbound and outbound leads for events, catering, fundraisers, and dine-to-donate nights.
  • Vet partnership opportunities and prioritize the ones that drive measurable traffic, sales, or brand visibility.
  • Plan events end-to-end, from initial outreach through on-site execution, including setup and breakdown.
  • Lead the social presence for our shop accounts on Instagram and TikTok, including planning, scheduling, posting, and community management.
  • Shoot, edit, and publish native short-form content (Reels, TikToks, UGC-style videos) on a consistent weekly cadence.
  • Coordinate influencer DMs, partnership visits, and content collaborations.
  • Create boosted posts and report on engagement, reach, and follower growth.
  • Support loyalty campaigns and promotions, including segment-specific activations such as lapsed-guest win-backs, daypart shifts, and cross-store activation.
  • Coordinate Google Business Profile updates, photos, and review response support across all locations.
Requirements
  • Experience in events, hospitality marketing, brand ambassadorship, or a related field.
  • Reliable personal vehicle, valid driver’s license, and willingness to travel in the St. Louis metropolitan area.
  • Comfort on camera, plus hands-on experience shooting and editing short-form video content (Reels, TikTok) on an iPhone.
  • Strong outbound communication skills.
  • Project management experience.
  • Availability to work weekends and evenings as needed for events, activations, and catering. This is core to the role.
  • A passion for community, hospitality, and building a brand.
Preferred
  • Background in grassroots marketing and social media, and ideally events and catering. A big part of this role is getting out into the community.
  • Existing network in the St. Louis markets.
  • Prior experience in food and beverage and/or retail.
Benefits
  • Employee discounts
  • Clear growth path into a Regional Marketing Manager role as we expand to multiple new locations. Ability to grow into full-time employment with benefits and retirement options if desired.
  • A high-trust, high-ownership environment where the work you do has a visible, immediate impact on the business.
Playa Bowls logo

Playa Bowls

3.8 Glassdoor

New Jersey's original acai shop serving healthy super fruit bowls, smoothies, juices, oatmeal, soup, and coffee. Now with 100 locations nationwide!

Founded in 2014
Belmar, New Jersey, USA
2K employees (48 in marketing)
www.playabowls.com
56% recommend to a friend
78% CEO approval

Salaries

Posted range

$25/hr – $60/hr

Taken straight from the job posting.

See all Playa Bowls salaries

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Aug 2021
    Private Equity

Traffic Signals

Monthly Visitors
277.5K
Monthly Google Ads Budget
$302
Traffic Source Mix
Search
59.1%
Direct
34.5%
Referral
5.3%
Social
0.8%
Paid
0.2%

Headcount Trend

Current headcount: ~2K

Recent News

Belmar-based Playa Bowls announces international expansion plans
Oct 22, 2025 • NJBIZ
Playa Bowls logo

Manager, Marketing & Social Media

Playa Bowls · Ladue, MO · On-site