Manager, Marketing & Social Media

St. Louis, MO

$25/hr – $60/hrManagerPart time

Posted 7 weeks ago

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Job Summary

Own the local community marketing engine with end-to-end events, social content, and partner activations in the market.

  • Responsibilities focus on local awareness and guest traffic through events, catering, and partnerships.
  • Own social content creation, influencer outreach, and performance reporting across shop Instagram and TikTok.
  • Balance on-site execution with loyalty campaigns and asset management to drive ROI.

Job Description

Responsibilities

  • Build and maintain a master contact list of local schools, universities, sororities, athletic departments, run clubs, gyms, and corporate offices across our markets.
  • Generate inbound and outbound leads for events, catering, fundraisers, and dine-to-donate nights.
  • Vet partnership opportunities and prioritize the ones that drive measurable traffic, sales, or brand visibility.
  • Plan events end-to-end, from initial outreach through on-site execution, including setup and breakdown.
  • Lead the social presence for our shop accounts on Instagram and TikTok, including planning, scheduling, posting, and community management.
  • Shoot, edit, and publish native short-form content (Reels, TikToks, UGC-style videos) on a consistent weekly cadence.
  • Coordinate influencer DMs, partnership visits, and content collaborations.
  • Create boosted posts and report on engagement, reach, and follower growth.
  • Support loyalty campaigns and promotions, including segment-specific activations such as lapsed-guest win-backs, daypart shifts, and cross-store activation.
  • Coordinate Google Business Profile updates, photos, and review response support across all locations.
Playa Bowls logo

Playa Bowls

New Jersey's original acai shop serving healthy super fruit bowls, smoothies, juices, oatmeal, soup, and coffee. Now with 100 locations nationwide!

Founded in 2014
Belmar, New Jersey, USA
2K employees (48 in marketing)