Manager, Marketing Performance

Responsibilities

• Media Strategy – Leads analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value across Membership, Insurance, and Travel.
• Full-Funnel Optimization – Defines KPIs and cross-channel strategies spanning brand awareness through conversion.
• Executive Storytelling – Translates performance, modeling, and attribution insights into clear recommendations for leadership and Finance.
• Cross-Functional Partnership – Aligns business and functional leaders on campaign strategy, sales routing, and budget allocation.
• Measurement and Reporting – Advances attribution, incrementality testing, first-party data, and reporting while adapting to privacy and technology changes.
• Team Leadership – Develops analysts and reporting specialists, fostering curiosity, strategic thinking, and proactive problem-solving.
• Directly supervises campaign analysts and performance reporting specialists; responsible for team leadership, coaching, development, performance management, and delivery of marketing performance insights.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
• Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement in an agency or client-side environment.
• Five or more years of leadership or management experience leading campaign analytics or performance teams.
• Demonstrated experience managing or optimizing large-scale media portfolios across full-funnel digital and traditional channels.
• Advanced knowledge of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies.
• Proficiency with digital analytics and visualization tools, including Google Analytics, Adobe Analytics, Tableau, or Power BI, and familiarity with SQL and data clean room environments.
• Ability to synthesize complex data into clear, persuasive, executive-ready presentations and recommendations.
• Strong strategic leadership, cross-functional partnership, communication, problem-solving, and talent development skills.