Performance Marketing Manager

Responsibilities

• Own paid media strategy and performance on Google (Search, Performance Max, Local) and Meta, whether campaigns are run by an agency partner, by this role directly in the platforms, or a mix of both.
• Manage the agency or freelance relationship where one is in place: briefs, scopes, budgets, regular performance reviews, and holding the partner to agreed targets.
• Build, launch, and optimize campaigns directly in the platforms where buying is done in-house.
• Recommend the right mix of agency and in-house buying as spend grows, and lead any transition between them so nothing is lost: account access, campaign history, conversion setup, and performance.
• Structure campaigns and budgets by market (Atlanta, Dallas, New York, Tampa, Orlando), each with its own CAC target, and recommend how budget should shift between markets and channels.
• Implement a creative testing program: write test briefs (hooks, offers, formats), get creative from the Brand & Social Manager and the freelance designer, and report what wins.
• Run paid amplification of creator content once the Brand & Social Manager has secured usage rights.
• Own SEO strategy across the AYA site and legacy location sites: keyword priorities by service and market, content recommendations, and technical health.
• Own local search performance: Google Business Profile optimization for ranking, plus review volume and rating as acquisition KPIs. (Note: the Marketing Operations Manager keeps listings accurate and handles review responses).
• Protect search equity through the rebrand: redirect maps, pre- and post-migration SEO checks, and ranking tracking as legacy sites move onto one AYA site.

Requirements

• 4–6+ years in performance or growth marketing, with hands-on campaign building in Google Ads and Meta and experience managing agency partners.
• Experience in a multi-location or local service business.
• Strong SEO and local SEO (Google Business Profile) knowledge, including site migrations.
• Hands-on with tracking and analytics: GA4, Google Tag Manager, Meta Pixel and Conversions API, CallRail/RingCentral, and HubSpot.
• Strong analytical skills, with comfort building dashboards and reconciling platform data to booking data.
• Understanding of HIPAA and Google and Meta health-advertising policies as they apply to ads and tracking.

Preferred

• Aesthetics, wellness, or healthcare is a plus.

Benefits

• Medical, dental, and vision insurance
• $0-premium employee-only medical coverage for eligible employees
• 401(k) retirement plan
• Paid time off and paid holidays
• Life and disability insurance options
• Flexible spending and health savings account options
• Employee Assistance Program
• Employee discounts on services and skincare products
• Benefits are subject to eligibility, applicable company policies, and plan terms.