Responsibilities

• Assist senior leaders in defining and implementing a marketing measurement framework that supports tactical decision-making and aligns with business objectives, ensuring consistent execution against defined KPIs.
• Manage the integration and maintenance of marketing automation platforms and tools, applying technical knowledge to support campaign execution and data accuracy.
• Lead a team of marketing operations professionals, assigning work, setting priorities, and providing coaching to support both team performance and individual development.
• Develop and roll out standardized marketing processes and governance models, improving operational efficiency and ensuring consistency across campaigns and systems.
• Oversee the build and maintenance of marketing dashboards and reporting mechanisms, verifying data accuracy and enabling visibility into performance for internal stakeholders.
• Support the development and maintenance of a business intelligence (BI) engine to enhance data governance and ensure reliable insights across the multi-touch customer journey.
• Deliver ongoing analytics and insights to marketing and sales teams, guiding tactical adjustments and supporting data-informed decision-making.
• Manage marketing data ownership and alignment with enterprise data initiatives, ensuring compliance with governance standards and supporting cross-functional data integrity.
• Leverage AI tools and techniques to enhance work efficiency and optimize business operations by automating routine tasks to improve accuracy, save time, and minimize errors. Utilize AI-driven insights to refine decision-making, elevate customer experience, and boost team productivity while ensuring its application provides measurable value, driving innovation and smarter ways of working. Stay informed on AI advancements to drive continuous learning and scalable growth opportunities