Responsibilities

• Own and administer the marketing technology stack, with HubSpot as the system of record, and maintain clean, governed integrations across connected platforms including Slack, Mixpanel, Metabase, Clay, Orbital, and Intercom.
• Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts.
• Design and deploy AI-powered workflows using tools such as Clay, Claude, and similar platforms, with a focus on scalability, reliability, and long-term maintainability.
• Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account.
• Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it.
• Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows.
• Design, implement, and continuously refine lead scoring models, persona segmentation, and account tiering to support account-based marketing and revenue prioritization.
• Partner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification criteria; build the systems that make compliance automatic rather than manual.
• Instrument the full marketing funnel in HubSpot, ensuring reliable attribution across channels and product lines.
• Build and maintain marketing performance dashboards in HubSpot that give GTM leaders a reliable, real-time view of pipeline contribution, conversion rates, and channel performance.