Responsibilities

• Own the master marketing and launch calendar across all channels
• Lead cross-functional campaign readiness and milestone alignment
• Drive structured rollout planning from concept handoff to in-market execution
• Ensure accountability for timelines, deliverables, and launch discipline
• Ensure all campaign materials are production-ready and approved prior to launch milestones
• Oversee coordination of asset production timelines in partnership with Creative and Brand Marketing
• Own end-to-end readiness of retail and wholesale marketing assets, ensuring brand books, POP, seasonal collateral, and sales enablement tools are produced, distributed, and in-hand prior to launch
• Develop scalable channel marketing frameworks that define how and when assets are deployed across retail and wholesale accounts, including tiered support models based on account size and strategic importance
• Design and implement structured POP programs, including integration with order platforms (e.g., NuOrder) and threshold-based inclusion models to drive efficiency and ROI
• Partner with Sales leadership to ensure wholesale accounts receive appropriate marketing support aligned with seasonal priorities and sell-in strategy
• Ensure retail stores are fully aligned with launch cadence, visual standards, and promotional initiatives, maintaining brand consistency while allowing for channel-specific nuance
• Identify opportunities to build repeatable marketing support programs, including loyalty initiatives and promotional frameworks that strengthen customer engagement and retention
• Evaluate the effectiveness and ROI of retail and wholesale marketing investments in partnership with Digital & Customer Insights, refining deployment strategies for scalability and efficiency
• Manage cross-functional project tracking and initiative reporting
• Partner with Finance to own and manage the marketing operations budget, ensuring disciplined allocation of resources and measurable return on marketing investments
• Negotiate and manage external production and marketing vendors to ensure quality execution, cost efficiency, and timely delivery
• Establish scalable systems for repeatable, efficient campaign rollout
• Serve as the integration lead for cohesive and cross-channel Brand Marketing
• Establish clear ownership, accountability, and execution standards

Requirements

• 6–10+ years of experience in marketing operations, integrated marketing, retail marketing, or cross-channel campaign execution
• Experience within a premium consumer, fashion, lifestyle, or retail brand environment
• Proven track record of leading complex, cross-functional launch planning across retail, wholesale, and eCommerce channels
• Demonstrated ownership of master calendars, rollout frameworks, and campaign readiness processes
• Experience building scalable marketing systems and repeatable deployment models
• Strong budget management experience with clear ROI accountability
• Vendor negotiation and production management experience
• Familiarity with wholesale sales cycles and retail marketing needs
• Experience integrating POP programs and sell-in support frameworks (NuOrder or similar platforms preferred)
• Comfort partnering with Finance and Data teams to measure performance and optimize deployment strategy